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2010–2012 Undergraduate Catalog

Bachelor of Business Administration Degree in Marketing

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The minimum number of semester credit hours required for this degree is 120, at least 39 of which must be at the upper-division level.

All candidates seeking this degree must fulfill the Core Curriculum requirements, the Common Body of Knowledge (CBK) requirements, and the degree requirements, which are listed below.

Core Curriculum requirements: Students seeking the Bachelor of Business Administration degree in Marketing must fulfill University Core Curriculum requirements in the same manner as other students. The courses listed in the table below satisfy both degree requirements and Core Curriculum requirements; however, if these courses are taken to satisfy both requirements, then students may need to take additional courses in order to meet the minimum number of semester credit hours required for this degree. For a complete listing of courses that satisfy the Core Curriculum requirements see pages 5-9 of this catalog.

Core Curriculum Component Area

Courses that Satisfy Core Curriculum and Degree Requirements

Communications

English Rhetoric/Composition (6 semester credit hours)
All students must take the following six hours to meet this core requirement:
WRC 1013 Freshman Composition I
WRC 1023 Freshman Composition II

Mathematics

Mathematics (3 semester credit hours)
MAT 1033 Algebra with Calculus for Business

Natural Sciences

Science (6 semester credit hours)
Three hours from Level One and three hours from Level Two under the appropriate sections in the list of core courses will satisfy this core requirement.

Humanities & Visual and Performing Arts

Literature (3 semester credit hours)
Any three hours listed under this section in the list of core courses will satisfy this core requirement.

The Arts (3 semester credit hours)
Any three hours listed under this section in the list of core courses will satisfy this core requirement.

Social and Behavioral Sciences

United States History and Diversity (6 semester credit hours)
Any six hours listed under this section in the list of core courses will satisfy this core requirement.

Political Science (6 semester credit hours)
POL 1013 Introduction to American Politics, plus three additional hours listed under this section in the list of core courses will satisfy this core requirement.

Social and Behavioral Science (3 semester credit hours)
Any three hours listed under this section in the list of core courses will satisfy this core requirement.

Economics (3 semester credit hours)
ECO 2013 Introductory Macroeconomics

World Society and Issues

(3 semester credit hours)
Any three hours listed under this section in the list of core courses will satisfy this core requirement.

Common Body of Knowledge (CBK)

All students seeking a B.B.A. degree in the College of Business must complete the following Common Body of Knowledge (CBK) courses in addition to the Core Curriculum.

Course or Requirement
Semester Credit Hours
ACC 2013 Principles of Accounting I
3
ACC 2033 Principles of Accounting II
3
BLW 3013 Business Law
3
COM 1053 Business and Professional Speech
3
ECO 2013 Introductory Macroeconomics
(satisfies Economics Core Curriculum requirement)
3
ECO 2023 Introductory Microeconomics
3
FIN 3014 Principles of Business Finance
4
GBA 2013 Social and Ethical Issues in Business
3
IS 1403 Business Information Systems Fluency
3
IS 3003 Principles of Information Systems for Management
3
MAT 1033 Algebra with Calculus for Business
(satisfies Mathematics Core Curriculum requirement)
(Actuarial Science majors must take MAT 1214 in lieu of MAT 1033)
3
MGT 3003 Business Communication and Professional Development
3
MGT 3013 Introduction to Organization Theory, Behavior, and Management
3
MGT 4893 Management Strategy (taken in semester of graduation)
3
MKT 3013 Principles of Marketing
3
MS 1023 Business Statistics with Computer Applications I
(Actuarial Science majors must take STA 1053 in lieu of MS 1023)
3
MS 3043 Business Statistics with Computer Applications II
(Actuarial Science majors must take STA 3003 in lieu of MS 3043)
3
MS 3053 Management Science and Operations Technology
3

In addition to the Core Curriculum requirements and requirements from the College of Business Common Body of Knowledge (CBK), all candidates for the degree must complete the following degree requirements.

Degree Requirements

  1. 21 required upper-division semester credit hours in the major:

    12 hours of required courses:

    MKT  3083  Marketing Research
    MKT  4073  International Marketing
    MKT  4093  Consumer Behavior
    MKT  4893  Marketing Capstone

    9 additional hours of marketing electives, excluding MKT 3103 Tourism Marketing. Marketing majors who do not have a Tourism concentration may not receive credit for both MKT 3013 Principles of Marketing and MKT 3103 Tourism Marketing.

  2. 3 semester credit hours of support work within the College of Business chosen from the following courses:

    ECO  3033  Economics of Managerial Decisions
    ECO  3053  Aggregate Economic Analysis
    FIN   3033  Principles of Investment
    FIN   3313  Money and Banking
    IS    4153  Web Site Development
    MS   4343  Production/Operations Management
    MS   4353  Service Operations Management

  3. 5 semester credit hours of electives

Course Sequence Guide for B.B.A. Degree in Marketing

This course sequence guide is designed to assist students in completing their UTSA undergraduate business degree requirements. This is merely a guide and students must satisfy other requirements of this catalog and meet with advisors in the College of Business Undergraduate Advising Center for individualized degree plans. Progress within this guide depends upon such factors as course availability, individual student academic preparation, student time management, work obligations, and individual financial considerations. Students may choose to take courses during Summer terms to reduce course loads during long semesters.

First Semester Credit
Hours 		  Second Semester Credit
Hours
History core
MAT  1033*
Social & Behavioral Science core
The Arts core
WRC  1013		  3
 3
 3
 3
 3 		   COM  1053
History core
IS  1403
Science core - Level I
WRC  1023		  3
 3
 3
 3
 3 
  15     15
Third Semester Credit
Hours 		  Fourth Semester Credit
Hours
ACC  2013
ECO  2013**
Literature core
MS  1023
POL  1013		  3
 3
 3
 3
 3 		   ACC  2033
ECO  2023**
MS  3043
POL  1133 or POL  1213
Science core - Level II		  3
 3
 3
 3
 3 
  15     15
Fifth Semester Credit
Hours 		  Sixth Semester Credit
Hours
GBA  2013
IS  3003
MGT  3003
MKT  3013
MS  3053		  3
 3
 3
 3
 3 		   BLW  3013
FIN  3014
MGT  3013
MKT  4073
MKT  4093		  3
 4
 3
 3
 3 
  15     16
Seventh Semester Credit
Hours 		  Eighth Semester Credit
Hours
MKT  3083
MKT elective (upper division)
MKT elective (upper division)
Support work elective
Free elective		  3
 3
 3
 3
 3 		   Free elective
MGT  4893
MKT  4893
MKT elective (upper division)
World Society and Issues core		  2
 3
 3
 3
 3 
  15     14

* Beginning math course will be determined by Math Placement Test scores.
** ECO 2013 and ECO 2023 may be taken in either sequence.


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Maintained by Academic Publications, Office of the Registrar — Last update: June 20, 2011